Privacy Policy
Last updated: 28 October 2026
This policy explains how Exmere Limited collects and uses personal data when you visit www.exmere.eu or contact us. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation.
1. Who we are
The controller is Exmere Limited, Unit 8 Boundary Way, Kellet Road Industrial Estate, Carnforth, Lancashire LA5 9XP, United Kingdom. Registered in England & Wales, company no. 01858023. Email: info@exmere.eu, telephone +44 (0)1524 734451.
Exmere Limited is a member of the Dr. Maisch group (Dr. Maisch HPLC GmbH, Germany).
2. Data we collect
Website use: when you visit the site, our hosting provider automatically processes technical data such as IP address, browser type, date and time of access and the pages requested. This is necessary to deliver the website securely.
Enquiries: when you use a contact, quotation or sample form, or email us, we process the details you provide, such as name, email address, company, telephone number, product interest, quantity and your message.
Analytics: only if you give consent in the cookie banner, we use Google Analytics 4 and Microsoft Clarity to understand how the site is used. These services process usage data such as pages viewed, clicks, device and approximate location, and set cookies or similar technologies.
3. Purposes and legal bases
Delivering and securing the website – legitimate interests (Art. 6(1)(f) UK GDPR).
Answering enquiries, preparing quotations and supplying products – steps prior to entering into a contract and performance of a contract (Art. 6(1)(b)), or our legitimate interest in responding to business enquiries (Art. 6(1)(f)).
Analytics cookies – your consent (Art. 6(1)(a) UK GDPR and the Privacy and Electronic Communications Regulations). You can withdraw consent at any time via "Cookie settings" in the website footer.
Keeping business records – legal obligations (Art. 6(1)(c)).
4. Cookies
Strictly necessary cookies are always active because the site cannot work without them. Analytics cookies are only set after you accept them in the cookie banner. You can change your choice at any time via "Cookie settings" in the footer or by deleting cookies in your browser.
5. Recipients and processors
We use service providers who process data on our behalf under data processing agreements: website hosting and form handling (Lovable and Supabase), and – with your consent – Google Ireland Limited (Google Analytics 4) and Microsoft (Clarity).
Where your enquiry concerns supply in another region, we may share it with the relevant company of the Dr. Maisch group or our authorised distributor in that region (for example Regis ChroMa Inc. for the USA and Canada, or Dr. Maisch HPLC GmbH for Europe).
We do not sell personal data.
6. International transfers
Some providers may process data outside the UK or the European Economic Area, including in the USA. Where this happens, transfers are protected by an adequacy decision (such as the UK–US data bridge) or by appropriate safeguards such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses.
7. How long we keep data
Enquiry data is kept for as long as needed to handle your request and any resulting business relationship, and afterwards for as long as statutory retention periods require (generally six years for business and tax records in the UK). Analytics data is kept according to the retention settings of the respective service, at most 14 months for Google Analytics.
8. Your rights
You have the right to access, rectify and erase your data, to restrict or object to processing, to data portability and to withdraw consent at any time with effect for the future. To exercise these rights, email info@exmere.eu.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), www.ico.org.uk, or with a supervisory authority in the EU member state where you live.
9. Changes to this policy
We may update this policy when our website or the law changes. The current version is always available on this page.